CASE STUDY
How ChiroUp Helped Thigpen Chiropractic Exceed Growth Expectations
Dr. Beau Thigpen has dedicated over two decades to enhancing community well-being through chiropractic care. The founding of Thigpen Chiropractic in Augusta, GA, nearly 2.5 years ago, along with Dr. Reese joining the team, marked a pivotal phase in their mission for accelerated growth and impactful expansion.
The Challenge
Elevating an Already Successful Practice
Dr. Thigpen and his team at Thigpen Chiropractic were already experiencing significant success in their mission to improve community well-being through chiropractic care. However, with a growing staff they aimed to further accelerate their growth and efficiency. The Thigpen team recognized that while their foundation was strong, leveraging new tools could propel their clinic to even greater heights.
“Organic doesn’t happen fast enough for business...”
To achieve this vision, Thigpen Chiropractic integrated ChiroUp into their practice. The platform has proven to be a valuable asset, enhancing patient care and clinic management. The case study showcases how ChiroUp has been instrumental in amplifying Thigpen Chiropractic's already successful operations, focusing on four key growth areas:
Diagnostic Confidence
Elevating patient experiences
MD Referrals
Online Presence
The Solution
Building on Success with ChiroUp
The Results
Diagnostic Confidence: The Cornerstone of Patient Trust
The integration of ChiroUp has helped Thigpen Chiropractic further refine and support their diagnostic skills, adding an additional layer of precision and confidence to their diagnostic process. This confidence is not just internal; it extends to how patients perceive their care, fostering a deeper sense of trust. Dr. Thigpen recalls a notable moment:
“I had a patient come in who said, ‘I hope you can help me because I’ve got an appointment with an ortho here in town,’ and with a two-minute exam, I knew exactly what it was – ischiofemoral impingement in this case. I was able to tell him his ortho appointment may not be necessary – and sure enough, he never had to see him… That patient is now a raving fan.”
Patient Impact:
This precise diagnosis not only spared the patient from unnecessary appointments and potential opioid reliance but also led to a faster recovery and a higher level of satisfaction. Such outcomes turn patients into enthusiastic advocates for the clinic.
Provider Impact:
“[The condition reference] gives the doctor who’s been in practice for 20 years the courage to walk in, diagnose and treat even better.”
Elevating Patient Engagement: A Shared Journey to Recovery
Thigpen Chiropractic has always prioritized patient engagement, creating a collaborative atmosphere where patients actively participate in their recovery journey. ChiroUp has taken this commitment to the next level. With 90% of patients actively utilizing the HealthCom app, the clinic has witnessed a profound shift towards a shared, empowered patient journey. Dr. Thigpen emphasizes this partnership:
“I tell my patients, ‘I’m gonna give all my effort, and I’m expecting yours.’”
This mutual commitment has empowered patients to take an active role in their health outcomes, leading to improved recovery rates and higher satisfaction.
Patient Impact:
Patients are actively involved in their treatment plans, leading to higher satisfaction and better health outcomes. The use of ChiroUp has made it easier for patients to stay informed and engaged, contributing to a more effective recovery process.
Provider Impact:
The Thigpen team is able to foster deeper connections with their patients, enriching the overall patient experience and solidifying their reputation for exceptional care.
Revolutionizing MD Referral Strategies: A Data-Driven Approach
Before integrating ChiroUp, Thigpen Chiropractic had effective referral connections with MDs, but saw an opportunity for expansion. The adoption of ChiroUp's capabilities for sending initial report summaries and MD letters introduced a more streamlined and efficient approach.
Dr. Thigpen highlights the benefits, noting the increased number of reports sent and the establishment of a reliable, professional communication channel with the medical community. This proactive approach ensures that MDs are well-informed about the conditions the clinic treats, promoting brand awareness. Dr. Thigpen explains:
“When I do pop my head into their doors, they’re gonna know I’m the guy that treats for this.”
ChiroUp also provides control and oversight on the conditions sought for referrals, refining the process and resulting in an increase in referrals from MDs. This strategic use of ChiroUp not only improves communication but also strengthens the clinic's reputation and establishes Thigpen Chiropractic as the go-to experts in the medical community.
Boosting Online Presence: The Power of Positive Reviews
With nearly three-quarters (71%) of patients now relying on online reviews to find a new doctor, Thigpen Chiropractic recognized the importance of maximizing their digital reputation. Through the strategic use of ChiroUp, they achieved a remarkable 200% increase in Google reviews, making it the leading source for new patients.
The Thigpen team capitalized on opportunities to request reviews from satisfied patients, often after providing a condition report and witnessing noticeable improvement. By waiting for patients to have their "wow" moment before inviting them to share their feedback, Thigpen Chiropractic ensured that each review was genuine and meaningful. ChiroUp's system further streamlined the process, making it even easier for patients to leave their reviews.
This strategic use of ChiroUp not only expanded the clinic's digital reputation but also strengthened patient loyalty and trust. It illustrates the power of technology in enhancing patient satisfaction and clinic growth.
The Conclusion
Elevating Excellence in Chiropractic Care
Thigpen Chiropractic's integration of ChiroUp exemplifies how technology can amplify the success of an already thriving practice. From reinforcing diagnostic confidence and deepening patient engagement to optimizing referral strategies and boosting online presence, ChiroUp has been an invaluable partner. This case study highlights how successful practices can leverage ChiroUp to achieve even greater heights and set new benchmarks in chiropractic care.
Related Resources:
This case study underscores Thigpen Chiropractic's commitment to clinical excellence and patient engagement, enhanced by the strategic application of ChiroUp. The tangible benefits in diagnostic precision, patient involvement, MD referrals, and online reputation demonstrate the clinic's remarkable growth and positive impact on the community.