Why Google Reviews Are Essential for Your Chiropractic Practice's Success
Welcome to the digital age of chiropractic care, where the currency of credibility is measured in stars and glowing testimonials. Most people (including ourselves, let's be honest) will search online for a business before we use it and will blindly match the reviews with what we expect the quality of that business to be.
In the ever-changing world of online marketing, one key ingredient stands out as a beacon of trust and authenticity: Google reviews. Making an honest effort to acquire a healthy number of online reviews has become essential for chiropractic practices.
In this blog, we'll delve into why Google reviews are indispensable for your chiropractic office. From boosting search rankings and building trust to gaining a competitive advantage and gathering valuable feedback, these reviews are the lifeblood of your practice's online reputation.
Why You Need Google Reviews
1. Improve Your Search Ranking
When a potential patient Googles ‘chiropractor near me,’ you want to be at the top of those search results, right? Well, fresh reviews are your ticket to climbing the rankings. The quantity and quality of Google reviews play a significant role in determining your local search ranking. Accumulating more reviews and garnering positive ratings can enhance your business's visibility and ranking within local search results (1).
Google reviews are vital for your SEO (search engine optimization) efforts; they’re your pathway to summiting search results.
2. Strengthen Trust with Your Community
Google reviews are an opportunity to build trust and credibility with your community. According to online review statistics and ReviewTrackers data, a whopping 63.6% of consumers rely on Google reviews (Maps & Search) to find businesses before visiting. (2).
People rely on reviews, so when potential patients see positive experiences shared by others, they’re more likely to trust you. (This is especially important for anyone feeling hesitant about chiropractic care!)
3. Gain a Competitive Edge Over Local DCs
Remember, your reviews are your reputation! In competitive markets, potential patients heavily consider reviews when making their decision.
Imagine a potential patient comparing you to another DC in your area. If you have only a handful of outdated reviews while that other DC boasts a multitude of recent ones, who do you think they'll choose? Yep—they’re probably going with the doctor who has a growing mountain of reviews, and you just lost a potential patient.
4. Collect Valuable Patient Feedback
Beyond boosting your online reputation, the content of reviews is invaluable! Each review offers valuable feedback straight from your patients themselves. By responding to these reviews, you show your patients you genuinely value what they say. This bond cultivates loyalty, ensuring they return time and time again.
5. Leverage Reviews for Testimonials on Your Website & Marketing
Your patients' voices are your most powerful marketing tool. Authentic reviews highlight patient experiences, which can be showcased on your website. Consider adding a "What Our Patients Are Saying'' section to your website featuring a snapshot of your Google review average. This will invite your potential patients to trust the quality of your care. Let your patients' stories propel your success!
How to Get Google Reviews
Just Ask!
It really is that simple… all you need to do is ask! Your patients, especially your biggest fans, are likely eager to leave you a Google review. After all, people love sharing their thoughts online!
Asking patients to leave a review makes them feel important because they're contributing to your practice's success and valued because you appreciate their feedback.
If you're feeling unsure about how to ask, try using this simple script that's sure to help you secure that Google review:
“I’m thrilled that you’re pleased with your progress. I’d appreciate it if you would consider sharing your experience with others. Would you be willing to leave a quick Google review?”
How to Automate Your Google Review Request Process
Asking patients for a review is easy, but do you know what’s easier? Having ChiroUp do it for you. 😜
ChiroUp automates the entire process, sending out a post-care survey 30 days after you create a condition report for your patient. This survey gathers valuable insights about your patient's care journey and prompts them to leave a Google review. Essentially, by creating a condition report in ChiroUp, you’ve just automated your Google review process.
Does it sound too good to be true? Not at all! After implementing ChiroUp’s automated review request process, Thigpen Chiropractic experienced a 200% increase in Google reviews. And YOU can achieve these impressive results, too!
Changing the perception of chiropractic care starts with YOU. Achieving excellent outcomes by providing the highest standard of care is essential, of course, but making sure that your successes make it out into the world in the form of positive online reviews is how more and more people will trust chiropractic care as the undeniable best choice for patients and payors alike.
Want to learn how ChiroUp can automate your Google review harvesting process?
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Google Support. (n.d.). Manage, respond to reviews—Relevance, prominence. Retrieved from Google Support
ReviewTrackers. (n.d.). The ultimate guide to Google reviews. Retrieved from ReviewTrackers