The Real Reason Patients Ghost You: Mastering Compliance and Psychology in Chiropractic Care

Written By Brandon Steele

Every chiropractor knows the frustration: your clinical skills are sharp, your treatment plan is solid, but the patient never returns after visit two. In this episode, we're tackling one of the biggest challenges in practice—patient compliance. Join us as we explore how understanding patient psychology, specifically cognitive dissonance and buyer's remorse, can radically transform your communication and retention strategies.

We’ll show you how small tweaks to your messaging, expectations, and follow-up can build trust, reinforce patient decisions, and keep your treatment plans on track. Tune in to learn how to become not just a better chiropractor—but a better communicator.

Listen to the full episode:

Brandon Steele

Dr. Steele is currently in private practice at Premier Rehab in the greater St. Louis area. He began his career with a post-graduate residency at The Central Institute for Human Performance. During this unique opportunity, he was able to create and implement rehabilitation programs for members of the St. Louis Cardinals, Rams, and Blues. Dr. Steele currently lectures extensively on evidence-based treatment of musculoskeletal disorders for the University of Bridgeport’s diplomate in orthopedics program. He serves on the executive board of the Illinois Chiropractic Society. He is also a Diplomate and Fellow of the Academy of Chiropractic Orthopedists (FACO).

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