by admin | Jun 1, 2018 | Marketing
More prospective new patients are turning to the internet to find professional services. The first thing that many people do when searching for a new provider is to research them online. By managing your online profile and making it easy for your clients to add their... 
by admin | Jan 27, 2018 | Marketing
Evidence-based chiropractic practices looking to scale their business or expand services must have a strong social media presence. Social media can take many forms, and platforms change on a regular basis. However, there are two constants in the ever-changing... 
by admin | May 20, 2017 | Marketing
It goes without saying that having a strong “digital” presence is one key to gaining new patients. Your patients, and potential new patients, expect to find a website for your practice that tells them who you are and the services you offer. And they will use the... 
by admin | Jan 29, 2017 | Clinical, Marketing
The ChiroUp design team has created a useful new infographic to help answer your patient’s most common treatment room questions: I don’t remember an injury, so what did I do to cause this problem? Do I really need to come in 3 times this week? I felt great after the... 
by admin | Oct 16, 2016 | Business, Clinical, Marketing
If a new article from a highly respected journal touted chiropractic as superior to physical therapy for back pain patients—would you want medical doctors to read it? A September 2016 study published in the Journal of Occupational Rehabilitation followed 5511 patients... 
by admin | Feb 2, 2015 | Business, Marketing
Photo Credit : This work is a derivative of “With A Megaphone by A Wall” by Garry Knight . “If you’re not getting what you want from your practice, then you’re not giving people what they want” “You can’t get better at giving people what they don’t... 
by admin | Jan 20, 2015 | Marketing
Providers should be cautious in advertising highly discounted or free services. Practices must consider the benefit of luring cost conscious patients through enticing prices, versus planting the seeds of a consistent professional image. While discount ads sometimes... 
by admin | Dec 30, 2013 | Business, Marketing
The aforementioned quote is pertinent to our profession. In school we gathered as groups and fought our battles together. In practice, we become progressively more independent and isolated from our peers. All too often we become the “lone wolf”, forgetting that we are... 
by admin | Dec 30, 2013 | Business, Marketing
I recently spent time with a chiropractor that has seen almost ten thousand new patients in the past twenty years. Over 80% of these patients have come from two sources: existing patient referrals and medical referrals. His clinic spends little to no money on external... by admin | Dec 30, 2013 | Business, Marketing
[title size=”2″]“I’ve tried everything and nothing has helped.”[/title] How many times have you heard this from frustrated new patients, or worse yet, felt this as a provider? If your new patient is presenting with a problem amenable to your skill set, you... 
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