It goes without saying that having a strong “digital” presence is one key to gaining new patients. Your patients, and potential new patients, expect to find a website for your practice that tells them who you are and the services you offer. And they will use the information they find on your website to decide if you’re the right practitioner for them and ultimately, contact your office to schedule an appointment…or not. So, it’s important to have a modern website, with engaging content, that can be found easily with a Google search.
Here are some tips to creating and maintaining a strong digital presence:
- Content is king – To start with, your website content must contain search-friendly keywords used in a natural manner. Be sure to include location keywords such as “Chiropractor Springfield” on the home page and throughout the other pages of the site.
- Stay Fresh – Adding new content shows Google you’re engaged with your site and are a relevant resource for information. Creating engaging, shareable blog posts is a great way to add new content to a website. If your website does not have a blog page, incorporate one ASAP and begin adding periodic, relevant content.
- Design – Keep it clean. White space is good; it makes your content stand out. Ensure your design is mobile-friendly and make sure your phone number is displayed on every page and in text format so that mobile users can easily click-to-call. Converting website visitors to new patients should be the goal of your website design, so make it easy for potential new patients to find out about you, your practice and how they can reach you.
- Website Photography – Personalized photographs on your website increase the trust level of potential patients over stock photography. If at all possible, hire a photographer to capture your headshot along with photos of your office and key staff. It’s ideal to also include photos of you interacting with your “patients” (consider using models or family members acting as patients to stay HIPAA compliant).
- Reviews – Positive online reviews (Google, Facebook, Yelp, HealthGrades, etc.) impact website ranking in search engines. Be sure to create your Google Business Listing (see #6), and claim your Yelp page. Instructions for claiming your Yelp listing can be found here: https://biz.yelp.com/support/claiming Reach out to your patients to request reviews. When reviews are left, it’s a good idea to respond, especially to negative reviews. Remember, a key feature of ChiroUp is its ability to automatically generate positive Google and HealthGrades reviews from only your most satisfied patients, so be sure to enter your patient’s email address when creating ChiroUp “condition reports”.
- Google Business Listing – Make sure your listing is up to date and contains accurate information. Likewise, ensure information on your Google Business Listing and website are consistent. The practice name, address and phone number on your website should be displayed exactly as it shows on your Google Business Listing. Confirm your Google Business Listing contains a link to your website. Lastly, your practice should have only one Google Business Listing, and not one for each practitioner. Having multiple listings puts you at risk for having all of them suspended by Google, since their guidelines specifically state there should be only one listing per business location.
We hope you find these tips for creating and maintaining your online presence helpful. Establishing a strong presence takes time, but is worth the effort. Consider the time spent as “continuing education” for your digital footprint. Your practice growth will reflect your hard work.
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