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It’s hard to believe that anyone would spend the time and money to become a chiropractor unless they had a genuine interest in helping others. But chiropractic business owners are faced with two, sometimes competing, desires; the desire to restore health as quickly as possible and the desire to generate maximum income from our practice. Our responsibility to patients necessitates that we continually hone our clinical skills; however our continued survival requires that we create a winning business strategy.

Joe Scherrer from The Leadership Forge proposes answering 5 questions to help develop a successful business plan:


Who are we? Before we decide what we want, we must fist define who we are and why we exist. For some excellent insight, check out this TED talk by Simon Sinek on How Great Leaders Inspire Action.

Where are we? To develop a map for our future we must first identify our starting point.

Where do we want to go? This step begins by identifying “dreams”, transforming them into realistic “visions”, and finally defining measurable “goals” with a deadline. This process was detailed in an earlier Goal Setting blog.

How do we get there? Once we’ve defined our goals, we can determine the actions that will be required for success. Any significant accomplishment requires breaking the project down into manageable tasks. For inspiration, read The Slight Edge or Eat that Frog.

Are we getting there? This is an ongoing question to determine if your actions are moving you toward your goal. This requires having tangible metrics including measures necessary for success in the new reimbursement model like patient satisfaction and outcome statistics.

ChiroUp is proud to be your partner for business and clinical success.  By committing to excellence and sharing resources, we can achieve our common vision to become the undeniable best choice for patients and payors alike.

About the Author

Dr. Tim Bertelsman

Dr. Tim Bertelsman


Dr. Tim Bertelsman graduated with honors from Logan College of Chiropractic and has been practicing in Belleville, IL since 1992. He has lectured nationally on various clinical and business topics and has been published extensively. He has served in several leadership positions within the Illinois Chiropractic Society and currently serves as President of the executive board.

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