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Business success consists of providing an excellent product that many people want to buy at a fair price, then keeping slightly more profit than it costs to deliver. However, implementing this simple concept is sometimes more difficult than expected …say maybe in the face of a global pandemic.

Although the current challenge is unprecedented, the fundamental long-term strategies of execution will prove to be unwavering:

  • Attract abundant business by selling a highly desirable product
  • Develop a financial plan to keep revenue above the overhead

ChiroUp’s business success team has outlined a 4-phase plan of crisis recovery, including 12 essential steps that you can take to ensure that your practice emerges from the current challenge more robust than ever. This blog details Phase 2: Prepare – enhance the quality & delivery of your service. (Including a video interview about how to scale excellence with Dr. Jeff Mackey, who built 17 clinics!)

Phase 1: Survive – Decrease overhead and sustain revenue
Phase 2: Prepare – Enhance the quality and delivery of your service
Phase 3: Re-build – Employ the most effective growth strategies at the optimal time
Phase 4: Thrive – Scale your business

Phase 2: Prepare

Plant seeds to enhance the quality and delivery of your service 

“If a man can write a better book, preach a better sermon, 
or make a better mouse trap than his neighbors,
though he builds his house in the woods,
the world will make a beaten path to his door.”

Ralph Waldo Emerson

After you’ve done what you can in the Survive Phase to steady the financial ship, it’s time to work on enhancing products and services. This means stepping back from the day to day grind and asking how do I build a better mousetrap? Fortunately, many of us have more available time to make that happen through the following strategies:

1. Overhaul Systems and Training

The coming months will be a waterfall of business, so now’s the time to prepare for explosive growth. Establish scalable systems that allow you to deliver the best possible experience for every patient every time.

ChiroUp recently connected with someone who knows a thing or two about effective systems. Dr. Jeff Mackey of LSM chiropractic shared his insight from building 17 highly successful clinics. Check it out:

Pro Tip: Implement a hand-off process that allows your staff to help deliver ChiroUp exercises and ADL’s.

2. Stay Connected

You’ve worked hard to build good relationships with your patients. What are you doing to stay top-of-mind so that you can continue these relationships? There has never been a better time to reach out to your patients and let them know you care about them. Here are a couple of resources to help you connect and check-in with your community:

  • Email: Use this Patient Newsletter Sample to communicate via email.
  • Phone: Have your staff reach out with this Check-Up Script to let patients know you’re still there for them. (Bonus points if you make the call yourself.)
  • Social Media Posts: Need inspiration? Check out these 10 sample posts. Then review our advice in the following section to maximize your social media engagement. 

PRO TIP: Access, download, and distribute professionally designed infographics in your ChiroUp account: NAVIGATE TO FORMS LIBRARY > CLINICAL > PATIENT HANDOUTS

3. Enhance Your Social Searchability

How easily can potential patients find you? Social media is quickly becoming one of the most essential components of any business marketing plan. Astounding majorities of people (almost 75%) use social media to get their news, research businesses, and to interact with friends.

Take this time to optimize your social media presence so that your community has one more way to connect with your business. Check out the ChiroSocialMedia blog for lots of tips on how to optimize your social media page for better engagement.

If you’ve not already done so, watch this video where ChiroUp’s Social media expert, Sarah, teaches us 10 potent social medias strategies for long-term growth:

And, if you would like ChiroUp to automate your daily social media posts for only $50/ month, contact our ChiroSocialMedia team get started today.

PROTIP: ChiroUp’s BOOST® tab has a step-by-step plan for optimizing your page, developing engaging content, and attracting followers. NAVIGATE TO: BOOST > FACEBOOK ENGAGEMENT

4. Enhance Your Clinical Skills

There’s a vast difference between merely treating someone vs. delivering best practices. The essential step for improving clinical outcomes is to provide the most effective care for every patient on every visit.

Since your schedule is probably more flexible right now, consider reviewing the ChiroUp 15-minutes to Clinical Excellence videos from the following functional diagnosis protocols:

Pro Tip: ChiroUp condition references allow you to review the most up-to-date and proven-effective management recommendations for nearly 100 conditions. Review one ChiroUp protocol each day at lunch. In less than five months, you’ll have solidified your clinical A-game.

You can access these protocols by navigating to Condition Reference under the Clinical Skills Tab in your account. To track your progress, print off a current list of ChiroUp conditions. (Navigate to the Forms library, and select Condition menu, then Generate Menu)

ChiroUp works with and learns from more than a thousand of the world’s top evidence-based practices. Our subscriber success team knows the fundamental strategies of what it takes to thrive – and we would be happy to share those with you. As a ChiroUp subscriber, you have access to free support calls with our team to help you implement these strategies with 1-on-1 help.

Schedule a training call today to develop your personal success plan for emerging from the COVID pandemic stronger than ever.

About the Author

Dr. Tim Bertelsman

Dr. Tim Bertelsman


Dr. Tim Bertelsman graduated with honors from Logan College of Chiropractic and has been practicing in Belleville, IL since 1992. He has lectured nationally on various clinical and business topics and has been published extensively. He has served in several leadership positions within the Illinois Chiropractic Society and currently serves as past president of the executive board.

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