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4 Steps to Amplify Your Online Reviews

4 Steps to Amplify Your Online Reviews

More prospective new patients are turning to the internet to find professional services. The first thing that many people do when searching for a new provider is to research them online. By managing your online profile and making it easy for your clients to add their...
Chiropractic SEO Marketing Tips for Monday

Chiropractic SEO Marketing Tips for Monday

  Evidence-based chiropractic practices looking to scale their business or expand services must have a strong social media presence.  Social media can take many forms, and platforms change on a regular basis.  However, there are two constants in the ever-changing...
The Why

The Why

Photo Credit : This work is a derivative of “With A Megaphone by A Wall“ by Garry Knight .   “If you’re not getting what you want from your practice, then you’re not giving people what they want” “You can’t get better at giving people what they don’t want”...
Be Cautious in Advertising Discounts

Be Cautious in Advertising Discounts

Providers should be cautious in advertising highly discounted or free services. Practices must consider the benefit of luring cost conscious patients through enticing prices, versus planting the seeds of a consistent professional image. While discount ads sometimes...
The Law of The Jungle

The Law of The Jungle

The aforementioned quote is pertinent to our profession. In school we gathered as groups and fought our battles together. In practice, we become progressively more independent and isolated from our peers. All too often we become the “lone wolf”, forgetting that we are...
Ten Thousand New Patients

Ten Thousand New Patients

I recently spent time with a chiropractor that has seen almost ten thousand new patients in the past twenty years. Over 80% of these patients have come from two sources: existing patient referrals and medical referrals. His clinic spends little to no money on external...

How big is your toolbox?

[title size=”2″]“I’ve tried everything and nothing has helped.”[/title] How many times have you heard this from frustrated new patients, or worse yet, felt this as a provider? If your new patient is presenting with a problem amenable to your skill set, you...