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Insider Knowledge: Four Reasons Why MD’s Won’t Refer

Insider Knowledge: Four Reasons Why MD’s Won’t Refer

Dr. Steele and I have spent our professional lifetimes building relationships with medical providers. Those efforts pay off to the tune of more than 300 new patient MD referrals each year. We consider that statistic a “win”… but we’re still not satisfied. We recognize...
Evidence-Based Chiropractors: The Good, Bad, and Ugly

Evidence-Based Chiropractors: The Good, Bad, and Ugly

One of our  greatest professional assets is the opportunity to spend quality time with our patients.  Our ability to actively listen to a patient’s problem and accurately diagnose their condition is also our primary new patient generator.  Yes, long-term practice...
Define YOUR 2019

Define YOUR 2019

1998 Do Not get into stranger’s cars Do Not meet people from the internet 2018 Literally summon strangers from the internet to get into their car Yes, the way we commute is evolving and the advent of self-driving cars may change that even more radically. In the years...
5 Steps to Building Your Personal Brand

5 Steps to Building Your Personal Brand

  ChiroUp friend and advisor Dr. Scott Bautch recently forwarded an excellent blog about why business leaders need a strong “personal brand”. The article discussed how your personal brand communicates your individual values to your most essential business element...
3 Steps to Create a Sustainable Chiropractic Practice

3 Steps to Create a Sustainable Chiropractic Practice

“The way a business starts is the way it ends” – Shark Tank Traditional chiropractic has historically promoted a value proposition that sounds something like this: “Spinal manipulation is the solution to your problem (insert condition). Come in today to get your...
MD Referrals: Marketing Your Outcomes

MD Referrals: Marketing Your Outcomes

Obtaining MD referrals requires an appreciation for the 4 “R” formula: Reputation + Results + Relationships = Referrals A solid business reputation and good clinical results are prerequisites for earning MD referrals. Once those items have been established, you can...
Patient-Led Goal Setting

Patient-Led Goal Setting

We hope that you will enjoy this message from Dr. David Flatt of Northwesterm Medicine in Chicago who describes a unique tool that he created to define patient goals and maintain accountability. A Guest Blog by Dr. David Flatt Why is it that many extremely well...
Update from NCLC: Chiropractic Leadership Jumps

Update from NCLC: Chiropractic Leadership Jumps

  A father poses a seemingly simple question to his young son: “If three frogs are sitting on a stump and one decides to jump to a lily pad, how many frogs are left on the stump?” The young son quickly comes up with the obvious answer of “Two”. His father...
5 Questions for Business Success

5 Questions for Business Success

It’s hard to believe that anyone would spend the time and money to become a chiropractor unless they had a genuine interest in helping others. But chiropractic business owners are faced with two, sometimes competing, desires; the desire to restore health as quickly as...
Chiropractic New Year Plan

Chiropractic New Year Plan

  The New Year brings an excellent opportunity for reflection to assess your 2016 performance and plan for an even more successful 2017. First, let’s quickly review the prosperity plan that we described at the beginning of the year: The business of farming is an...
The Best Present

The Best Present

As successful chiropractors, we are blessed by the ability to share time and gifts with family and friends this Holiday season. For most of us, the greatest joy comes not from receiving another white box, but rather from seeing the excitement on someone else’s face...