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5 Steps to Building Your Personal Brand

5 Steps to Building Your Personal Brand

  ChiroUp friend and advisor Dr. Scott Bautch recently forwarded an excellent blog about why business leaders need a strong “personal brand”. The article discussed how your personal brand communicates your individual values to your most essential business element...
3 Steps to Create a Sustainable Chiropractic Practice

3 Steps to Create a Sustainable Chiropractic Practice

“The way a business starts is the way it ends” – Shark Tank Traditional chiropractic has historically promoted a value proposition that sounds something like this: “Spinal manipulation is the solution to your problem (insert condition). Come in today to get your...
MD Referrals: Marketing Your Outcomes

MD Referrals: Marketing Your Outcomes

Obtaining MD referrals requires an appreciation for the 4 “R” formula: Reputation + Results + Relationships = Referrals A solid business reputation and good clinical results are prerequisites for earning MD referrals. Once those items have been established, you can...
Patient-Led Goal Setting

Patient-Led Goal Setting

We hope that you will enjoy this message from Dr. David Flatt of Northwesterm Medicine in Chicago who describes a unique tool that he created to define patient goals and maintain accountability. A Guest Blog by Dr. David Flatt Why is it that many extremely well...
Update from NCLC: Chiropractic Leadership Jumps

Update from NCLC: Chiropractic Leadership Jumps

  A father poses a seemingly simple question to his young son: “If three frogs are sitting on a stump and one decides to jump to a lily pad, how many frogs are left on the stump?” The young son quickly comes up with the obvious answer of “Two”. His father...
5 Questions for Business Success

5 Questions for Business Success

It’s hard to believe that anyone would spend the time and money to become a chiropractor unless they had a genuine interest in helping others. But chiropractic business owners are faced with two, sometimes competing, desires; the desire to restore health as quickly as...
Chiropractic New Year Plan

Chiropractic New Year Plan

  The New Year brings an excellent opportunity for reflection to assess your 2016 performance and plan for an even more successful 2017. First, let’s quickly review the prosperity plan that we described at the beginning of the year: The business of farming is an...
The Best Present

The Best Present

As successful chiropractors, we are blessed by the ability to share time and gifts with family and friends this Holiday season. For most of us, the greatest joy comes not from receiving another white box, but rather from seeing the excitement on someone else’s face...
Medicare AT and the OIG

Medicare AT and the OIG

  “More than 80% of the money that Medicare paid to chiropractors in 2013 went for medically unnecessary procedures” That sentence opened an October 19th Wall Street Journal article about a new US government audit of chiropractic Medicare claims. The audit entitled,...
Your Report of Findings

Your Report of Findings

  I recently had my car serviced at an Instant Oil Change Center.  I normally go to a mechanic, but was in need of convenience and the advertised price seemed appealing. Unfortunately, during the oil change the technician found several other items requiring...
Expert Advice

Expert Advice

  Beginning in 2017, Medicare will reimburse individual providers at different rates, based upon their clinical outcomes! (1) Other large insurance carriers have indicated that they will follow this trend. (2) Very soon, our practice incomes will be directly connected...
Creating an Unexpected “WOW” Factor

Creating an Unexpected “WOW” Factor

Watch Video I’m walking up my driveway two weeks ago, perusing the letters retrieved from my mailbox and there it is… worse than the summer electric bill, worse than the invite to cousin Gertrudes 81st birthday party on Independence Day weekend, no… its the dreaded...